Athletics Ireland Digital Marketing Workshop for Clubs
This free 2 hour workshop will provide clubs with the skills, tools and knowledge to be able to use digital marketing channels effectively to communicate with members and the wider community.
Course content Includes:
• Introduction to Digital Marketing – What is it and how can it help your club?
• Developing a strategy to increase awareness to attract new members.
• Ways to use digital marketing channels to promote the positive impact of being a club member.
• Introduction to the different channels and tips on how to use them effectively.
- Website: Does your Club have a website, and do you need one?
- Email Marketing: Using email to communicate effectively with existing members, new members, and the wider community.
- GDPR – putting correct policies in place. (Reminder to visit https://www.athleticsireland.ie/clubs/gdpr)
- Social Media: Using social media to effectively communicate with your community and members.