Aoibheann's Pink Tie National Children's Cancer Charity was founded in 2010 by Mick Rochford and Jimmy Norman following the death of Jimmy's daughter Aoibheann. The charity provides practical and financial support to families of children going through treatment for childhood cancer.

The Connemarathon consists of half, full and ultra marathons set in the dramatic scenery of the west of Ireland. The key to the event's success has been it's ability to offer a unique package of experience. The popular sport of long-distance running is transformed for runners and walkers in the dramatic setting of mountains, glacier lakes and a rugged green-brown landscape which winds in and around the challenging mountain wilderness of Galway in the west of Ireland.