Pricing and Value in Equine Practice: A Discussion with Alison Lambert from OnSwitch

Alison Lambert: Biography

 

Following qualification from Liverpool University in 1989, Alison worked in practice for several years before pursuing a business career with Hills Pet Nutrition and MARS, where she discovered the passion for the customer experience that her award-winning company, Onswitch, is renowned for today. Established in 2001, Onswitch promotes customer-centred practice so pets, horses and livestock receive the best care; providing research, marketing, CPD and business consultancy with an effective, innovative, straight-talking and client-led approach.

 

Alison is published widely, and regularly speaks at key international veterinary congresses and events.